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Zeidan Centre boosts over 1700 cases of dyslexia currently being treated and monitored. The therapy is based on sound research and pioneered methods based on the discovery of the ChromaGen lenses by a fellow dispensing optician Mr. David Hands of Ultralase plc in Chester. Our method relies on clinical evidence to the state of the sufferer based on psychological report as well as tests from the Lucid Creative System before and after the therapy. It is with pride that Zeidan centre shows consistent success with over 91% accuracy and resolution of the condition. Our tests covers the phonlogical as well as the visual aspects of dyslexia and we are currently in process of evaluating further research into new methods that will also enhance the motor co-ordination and attention state deficit skills.
Dyslexia
Chaaban Zeidan uses state-of-the-art equipment to check a patient's eyes, the reception of light going into the eyes, and the strength of reception by the brain.
Dyslexia
Dyslexia clinic is based on pre-screening using the Bagnor Dyslexia test as well as the Lucid Creative Research System.  All subjects are pre screened and visually assessed for optimum visual ability as well as to determine their level of achievement using the multifunction system. Subjects are then lead through the ChromaGen assessment to establish the best coloured filters to their needs. Once the correct filter(s) is located, the subject is then challenged to the computerised tests allocated and comparison is then drawn to identify the possible literacy attainment. These filters are then imposed through the use of either Contact lenses or spectacles.

Follow ups are then prearranged for six weeks, three months and every six months thereafter to re- enforce the therapy with various adjustments or through Vision Sports Clinic.

Zeidan Ltd is one of only a few in the country to use the pioneering ChromaGen lens.
The lens was originally designed to act as a dye or a filter to help colour-blind people perceive the shades they had previously been unable to see. But groundbreaking research by Chaaban Zeidan found it can also help to treat other abnormalities, particularly dyslexia. The 51 year-old made this discovery after three of his younger patients, who were both colour-blind and dyslexic found not only could they see in colour but also there was a vast improvement in their school work. He received a Certificate for Innovation and Excellence and nine other awards for his work. 
Mr. Zeidan said "It was by pure chance that I discovered the ChromaGen lens could effectively solve dyslexia and help with memory deficit and attention deficit syndromes. The eye is merely the brain's camera, it does not interpret what is seen. The primary visual cortex parcels out information for interpretation by the other, specialist, visual processing areas. The ChromaGen lens helps to alter the brain's interpretation of what the eye sees to make it the same as everyone else."
As well as bringing dyslexia under control for many people, the ChromaGen lens has helped to put an end to the 'stupid' tag given to sufferers.
Behavioural and educational problems have both been quashed because of it.
Mr. Zeidan, who also owns two outlets in Birmingham and one in the Walsall area, added: "Many great people are known to have, or had, suffered from dyslexia. Albert Einstein and Leonardo Da Vinci are just two examples. Most of the children we have are extremely bright and have amazing IQ's, although they were never allowed to shine because of dyslexia.  One of my patients, a girl, was told by her school not to turn up because she was 'thick' and 'unruly'. After treatment she was perfectly normal and even won a national poetry competition and has now been awarded a grant to go to college. It was successes like this that encouraged me to set up the centre in Tamworth".
More than £200,000 has been spent on the most sophisticated equipment to study the eye from the front to the back. Although the ChromaGen lens is not available on the NHS, prices aren't excessive. 
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